Customer Case Study
How Ice Cold Air Scaled Fast with Steegle.One Google Workspace Intranet
Discover how Ice Cold Air empowers its growing franchise network with a smarter, Google Workspace–powered intranet that streamlines training, supports technician excellence, and enables rapid, scalable growth—without added complexity or disruption.
The Challenge: Scaling Without Complexity
Ice Cold Air, a fast-growing automotive franchise, set an ambitious goal: grow from $12M to $35M in revenue by expanding to 35+ locations—and achieve full Automotive Service Excellence (ASE) certification for every technician.
But Franchisor Ashley Butler wasn’t looking for another bloated enterprise system.
Her vision: scale the business using the tools her team already understood—without vendor lock-in or delays.
“I didn’t want to invest in another expensive, impersonal system that our team would be left to figure out on their own—or one ultimately controlled by a vendor. We already use Google Workspace every day. Steegle.One took what we had and made it smarter—and fast. As we grow, we’re not adding complexity—we’re adding clarity, all with Google’s top-tier security. The Steegle team genuinely cared about us and supported our goals as a fast-growing company.”
-Ashley Butler, Franchisor
The Solution: Steegle.One
A Smart, Fast Intranet Built
on Google Workspace
Ice Cold Air partnered with Steegle.com to deploy a custom intranet using Steegle.One, fully integrated with Google Workspace. The solution delivered speed, simplicity, and scalability—without disrupting existing workflows.
Centralized Training Hub
A single source of truth for ASE materials, internal training, and safety protocols
Built entirely using existing Drive, Docs, and Sheets—no new logins or platforms
Steegle People: Mentorship at Scale
Custom employee directory connects senior technicians with apprentices
Maintains real-time accuracy using Google Workspace Directory
Seamless, Branded Experience
Designed to reflect Ice Cold Air’s brand and culture
Interfaces directly with Gmail, Calendar, Drive—zero learning curve
Fully deployed and launched in approximately 6 weeks
Quick Results Summary
Impact Area
Deployment Time
Technician Enablement
Tool Adoption
Franchise Growth Support
Security & Ownership
Outcome
Custom intranet launched in approximately 6 weeks
100% ASE certification goal now on track
No retraining—100% based on Google Workspace
Scaling from 14 to 35+ locations enabled
Data remains within Ice Cold Air’s Workspace—no vendor
lock-in
A Project Manager's Perspective
“As PM, I really appreciated how practical and responsive the Steegle team was. They understood our pace and our people—and never tried to force us into unnecessary complexity. The tools fit our workflow, not the other way around. Their support made implementation smooth, fast, and low-stress.”
Looking to Scale Without IT Headaches?
Ice Cold Air’s intranet is now a critical foundation for scaling operations while preserving quality, consistency, and culture.
Faster onboarding for new franchise locations
Easy access to training, resources, and mentorship—on day one
Zero IT overhead, thanks to Google-native tools
All content stays inside the company’s Google Workspace—no external data handling
If you’re a fast-growing business already using Google Workspace, Steegle.One can help you scale—without extra complexity, retraining, or vendor lock-in.
Contact Us
Looking for an intranet solution for Google Workspace?
Since 2008, we here at Steegle.com have been delivering intranet development solutions for Google Sites. We have developed Steegle.One intranet system which builds directly to Google Sites for Google Workspace.
As a certified Google Cloud Partner, we specialize in Google Workspace based solutions. Give us a call at US +1 (302) 672 3007 or UK +44 (207) 871 502 or contact us today to view a demo of our intranet solutions, and see how it can help increase employee productivity and save time and money. Click below to learn more about the Steegle.One Intranet solution.