Customer Case Study
How Danny Wimmer Presents Moved to Google Workspace and Launched a Festival-Ready Intranet in Six Weeks
“Steegle moved us to Google Workspace and had our intranet live in six weeks.” – Case Price, VP of IT
The company behind America's biggest rock stages
Danny Wimmer Presents (DWP) is one of America's leading independent festival promoters. It is the Los Angeles company behind Welcome To Rockville, Sonic Temple, Louder Than Life, Aftershock, Bourbon & Beyond and Inkcarceration, festivals headlined by Metallica, Linkin Park, Green Day, Guns N' Roses, Foo Fighters, Slayer and Phish. Its festivals draw more than a million fans a year.
DWP didn't just need an intranet. It needed to move the whole company onto Google Workspace, and then give around 250 staff, plus the contractors who double that number every festival season, one place to find everything. Steegle did both, and the intranet went live six weeks after kickoff.
The festivals
Welcome To Rockville (Daytona Beach, Florida): Green Day, Linkin Park and Shinedown in 2025; Guns N' Roses, Foo Fighters, My Chemical Romance and Bring Me The Horizon in 2026. Held at Daytona International Speedway, DWP's largest venue, it set a record of 230,000 fans in 2025.
Sonic Temple Art & Music Festival (Columbus, Ohio): Metallica, Linkin Park and Korn in 2025.
Louder Than Life (Louisville, Kentucky): Slayer, Avenged Sevenfold, Deftones and Bring Me The Horizon in 2025; My Chemical Romance in 2026.
Bourbon & Beyond (Louisville, Kentucky): Phish, Noah Kahan, Jack White and The Lumineers in 2025.
Aftershock (Sacramento, California): Gojira, A Perfect Circle, Turnstile and Rob Zombie in 2025, with a record 164,000+ fans.
Inkcarceration (Mansfield, Ohio): A rock, metal and tattoo festival held at the historic Ohio State Reformatory.
And they keep growing
DWP set attendance records across its calendar in 2025. Welcome To Rockville drew a record 230,000 fans to Daytona International Speedway, Aftershock had its biggest year ever, and DWP's two back-to-back Louisville festivals drew more than 450,000 fans across eight days. In 2026, Pollstar reported that DWP expected more than a million fans across its six core festivals.
The challenge: a festival-sized workload for an office-sized team
Each new festival and each bigger year meant more information for DWP's people to handle every day: advance sheets, vendor contacts, site plans, sponsor deliverables, brand assets, HR policies and the latest update for each event. That information was spread across different tools, inboxes and people's own knowledge. Finding the right version of a document took too long, and too many of those questions ended up with IT.
Tools that couldn't keep up: The company needed one modern platform for email, files and calendars that could grow with it.
Scattered information: Important files sat in different places, with no single source of truth.
Overloaded IT: Staff relied on the IT team to find documents and resources instead of finding them on their own.
Festival teams working in parallel: Each event team needed its own workspace without missing company-wide news.
A workforce that doubles: Contractors can double the number of people who need access in festival season, and they have to get up to speed quickly.
Employee struggling finding information
The solution: move to Google, then give everyone a backstage pass
Step 1: Migrating DWP to Google Workspace
Steegle migrated Danny Wimmer Presents to Google Workspace, giving the whole company one platform for email, files, calendars and collaboration. That gave DWP a foundation that can scale with every new festival and every bigger season.
Step 2: A Steegle.One intranet, live in six weeks
With DWP on Google, Steegle built the intranet where its people now work. In six weeks from kickoff, Steegle designed and launched a Google Sites intranet powered by Steegle.One. It connects to Google Drive, Calendar and staff's Google accounts, so there were no extra logins and nothing new to learn.
News and announcements
One homepage for leadership updates, lineup announcements and festival-season news, so staff hear it internally first.
Festival hubs
A dedicated space for each festival, from Welcome To Rockville to Aftershock, with schedules, vendor details and contact lists for the team running it.
Document
Center
Contracts, marketing assets, brand guidelines and operating procedures in one searchable place, linked live to Google Drive.
People Directory
Contact details and team affiliations, so anyone can find the right person in production, partnerships, marketing or operations.
Knowledge Base
Best practices, how-tos and FAQs that answer common questions before they reach IT.
Live in Six Weeks
From kickoff to launch on schedule, with immediate employee adoption from day one.
One Google Platform
Email, files, calendars, and the intranet now sit in a single environment with zero extra logins.
Staff Serve Themselves
Employees easily search, locate, and access company knowledge without relying on IT support.
Built for Peak Season
Effortlessly scales from ~250 regular users to double the capacity as festival contractors arrive.
The Results
DWP intranet transformation: before vs. after
| Area | Before | After |
|---|---|---|
|
Platform
|
Bottleneck
Tools that couldn't keep up with company growth |
Unified Ecosystem
One Google Workspace platform for email, files, calendars and the intranet |
|
Finding information
|
Data Silos
Files spread across tools, inboxes and people's heads |
Live Cloud Integration
One searchable intranet linked live to Google Drive |
|
IT workload
|
Dependency
Staff relied on IT to find documents and resources |
Self-Service
Teams find what they need themselves |
|
Festival teams
|
Fragmented
No dedicated space for each event team |
Centralized Hub
A hub for every festival, with schedules, vendors and contacts |
|
Contractors at peak season
|
Slow Ramp-Up
Hard to get extra people up to speed quickly |
Instant Onboarding
Access through Google groups and a clear place to send every new contractor |
In their words
“Festival dates don't move, so our deadlines don't either. Steegle understood that from day one. They adapted quickly when priorities changed, kept me in the loop at every step, and delivered on time. Our staff started using the intranet the day it launched, and when contractors join for a festival, we know exactly where to send them.”
— Brandon Mendes
IT Coordinator, Danny Wimmer Presents
“We run some of the biggest rock festivals in the country with a team of around 250 people, and that number can double when contractors come on for festival season. We couldn't afford a long, disruptive project. Steegle moved us onto Google Workspace, then had our intranet live in six weeks. Now announcements, documents and every festival's resources sit in one place, and the questions that used to land on IT get answered by the intranet instead.”
— Case Price
VP of IT, Danny Wimmer Presents
Why this matters for any live events business
Festivals are the hardest test for an intranet. Deadlines can't move, there are many moving parts and hundreds of stakeholders, and the workforce grows and shrinks with the season. If Google Workspace and a six-week Steegle.One intranet can support the team behind festivals headlined by Metallica, Green Day and Guns N' Roses, they can support any events, touring, venue or hospitality business.
Running events, tours or venues and thinking about Google Workspace or a new intranet? Book a demo with Steegle at steegle.com.
Frequently Asked Questions
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Danny Wimmer Presents (DWP) uses a Google Sites intranet powered by Steegle.One. Steegle designed and launched it in six weeks, after first migrating DWP to Google Workspace. The intranet brings company news, festival information, documents, a people directory and a knowledge base into one place.
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Danny Wimmer Presents is a Los Angeles-based live entertainment company and one of the leading independent festival promoters in the United States. It produces Welcome To Rockville, Sonic Temple Art & Music Festival, Louder Than Life, Aftershock, Bourbon & Beyond and Inkcarceration. Its festivals have been headlined by Metallica, Linkin Park, Green Day, Guns N' Roses, Foo Fighters, Slayer and Phish, and draw more than one million fans a year. Its largest event, Welcome To Rockville at Daytona International Speedway, drew a record 230,000 fans in 2025.
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Yes. Steegle migrated Danny Wimmer Presents to Google Workspace, moving the company onto one platform for email, files, calendars and collaboration. Steegle then built DWP's Steegle.One intranet on Google Sites.
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Six weeks. Steegle took the Danny Wimmer Presents intranet from kickoff to launch in six weeks, on schedule, and staff started using it immediately.
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Festival companies run several large events a year with fixed dates, hundreds of partners and a workforce that changes size with the season. At Danny Wimmer Presents, around 250 staff can double with contractors at peak times, and several festival teams work in parallel. Without one central place for news, documents and contacts, information gets lost and questions pile up on IT.
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After moving to Google Workspace, DWP wanted an intranet that worked with the tools its staff already use. A Google Sites intranet built with Steegle.One needs no extra logins and very little training, and keeps DWP's data inside its own Google Workspace.
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Yes. Danny Wimmer Presents uses its Steegle.One intranet for around 250 staff all year, and roughly double that when contractors join for festival season. Access runs through Google accounts and groups, so contractors can be given the festival hubs and resources they need without seeing everything else.
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At Danny Wimmer Presents it did. VP of IT Case Price said the Steegle.One intranet took a lot of pressure off IT, because teams can now find documents and resources on their own.
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A Google Sites intranet uses Google Workspace's own security and sharing controls. Content stays inside the organisation's Google Workspace with no third-party data store, and access is managed through Google accounts and groups, so content can be limited to staff or to specific teams, such as a single festival crew.
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Because DWP's intranet and documents live inside Google Workspace, its knowledge is organised in one place, under the same permissions as everything else. That makes it ready for Google's AI tools, such as Gemini, whenever DWP chooses to use them, without moving data to another platform.
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Book a demo with Steegle at steegle.com. Since 2008, Steegle has helped organisations move to Google Workspace and build Google Sites intranets powered by Steegle.One.
Contact Us
Looking for an intranet solution for Google Workspace?
Since 2008, we here at Steegle.com have been delivering intranet development solutions for Google Sites. We have developed Steegle.One intranet system which builds directly to Google Sites for Google Workspace.
As a certified Google Cloud Partner, we specialize in Google Workspace based solutions. Give us a call at US +1 (302) 672 3007 or UK +44 (207) 871 502 or contact us today to view a demo of our intranet solutions, and see how it can help increase employee productivity and save time and money. Click below to learn more about the Steegle.One Intranet solution.