Customer Case Study
Good Apple Enhances Cross-Team Collaboration with Steegle.One Intranet
Good Apple adopted Steegle.One to centralize resources, improve collaboration, and maintain their nimble, entrepreneurial culture while scaling operations.
Executive Summary
Good Apple is an independent media agency that has been delivering exceptional results since 2008. Known for improving partner efficiencies on average by 30% while making their lives 100% easier, Good Apple operates with a nimble team approach that seamlessly integrates into client company processes. Their comprehensive services span strategy development, media buying across all channels, campaign execution, and impact measurement—all delivered with their signature philosophy of "quick thinking and honest recommendations."
Built on the belief that big agency bureaucracy isn't necessary to drive scalable results, Good Apple has maintained its entrepreneurial spirit while growing into a trusted partner for businesses across dynamic markets. As their client portfolio expanded and their cross-channel solutions became increasingly complex, the need for a centralized internal communication and knowledge management system became critical to maintaining their competitive edge and collaborative culture.
Company Background
Good Apple is an independent agency that focuses on improving partner efficiencies. They are described as a "nimble" team of "quick thinkers, honest recommendations" and "creative problem solvers" who work as an extension of their clients' teams. The agency uses a proprietary process that combines human expertise with AI insights to develop custom, cross-channel solutions. They have helped businesses achieve results such as a 47% improvement in clickthrough rate and a more than 50% improvement in CPA for a company called Birchbox. The agency operates in dynamic cities and aims to help clients outpace their competition.
The Business Challenge
As Good Apple expanded its client base and diversified its media solutions, the firm encountered key operational challenges. The absence of a centralized internal platform forced their collaborative teams to spend valuable time searching for resources and data across disparate systems. This information fragmentation posed a significant risk to the agency's signature efficiency and quick response times, which are critical to its competitive positioning. The challenge was further compounded by the need to maintain comprehensive documentation and professional standards while upholding the firm's anti-bureaucratic ethos.:
Primary Pain Points
Fragmentation of Information: The lack of a single, dedicated internal platform meant that team members had to search for shared resources, campaign assets, and client data across multiple, disparate systems.
Threat to Core Principles: The fragmented workflow challenged the agency's ability to uphold its identity of providing signature quick response times and nimble, efficient service.
Documentation Burden: The need to maintain professional standards and comprehensive documentation for a diverse client portfolio was compounded by the company's commitment to operating without big agency bureaucracy.
Financial Impact
Lost Productivity: Team members were spending "valuable time searching" for essential information instead of focusing on client work.
Risk to Competitive Advantage: The fragmentation threatened to slow down response times, potentially impacting the company's ability to differentiate itself from larger, more bureaucratic competitors.
Potential for Client Service Degradation: The operational challenges could have a negative impact on the agency's ability to deliver the high-quality, efficient service that clients expect.
Maintained Entrepreneurial Agility
The user-friendly nature of Google Sites has been perfectly aligned with Good Apple's anti-bureaucracy philosophy. The platform provides structure without complexity, supporting their nimble approach while ensuring nothing falls through the cracks.
Enhanced Knowledge Sharing
The centralized platform has naturally fostered better sharing of campaign insights, industry trends, and best practices across the team, supporting their commitment to continuous learning and staying "on the pulse of what's next."
Solution Implementation
Good Apple selected Steegle.One as their intranet solution to create a centralized hub that would support their collaborative culture while maintaining operational efficiency. The decision aligned perfectly with their philosophy of finding solutions that work without unnecessary complexity.
The implementation of Steegle.One provided Good Apple with a fast deployment process that didn't disrupt their ongoing client commitments. The platform's integration with Google Sites ensured that the team could quickly adapt to the new system, maintaining their focus on delivering results for their clients while improving their internal operations.
Outcome and Benefits
The implementation of Steegle.One Intranet has delivered measurable improvements across Good Apple's operations:
Enhanced Cross-Team Collaboration
Similar to how their external client partnerships benefit from seamless integration, Good Apple's internal teams now have instant access to shared resources, campaign learnings, and client insights in one centralized location. This has strengthened their ability to operate as extensions of each other's expertise across strategy, buying, execution, and measurement.
Streamlined Client Project Management
The establishment of a central repository for client assets, campaign briefs, and performance data has significantly reduced time spent searching for information. Team members can now quickly access everything needed to maintain their signature responsive service and honest recommendations.
Improved Operational Efficiency
The internal efficiencies gained through Steegle.One have allowed the team to focus more time on strategic thinking and creative problem-solving rather than administrative tasks.
About Steegle.One
Steegle.One provides integrated digital workspace solutions specifically designed for healthcare organizations. Their platform offers:
Comprehensive communication tools
Secure document management
HIPAA-compliant information sharing
Customizable workflow solutions
Conclusion
By implementing Steegle.One, Good Apple has successfully enhanced their internal operations while preserving the entrepreneurial spirit and collaborative culture that drives their client success. The rapid deployment and intuitive interface allowed the team to maintain their focus on client results while building a stronger operational foundation.
As Good Apple continues to help their partners outpace competition in dynamic markets, Steegle.One serves as the behind-the-scenes platform that ensures their internal efficiency matches the 30% improvements they deliver for clients. The intranet solution reinforces their ability to operate as trusted extensions of their clients' teams while maintaining the agile, creative problem-solving approach that has defined their success since 2008.
Steegle.One has once again proven its value in supporting agencies that prioritize both results and culture, demonstrating how the right internal platform can amplify an organization's existing strengths while eliminating operational friction.
Contact Us
Looking for an intranet solution for Google Workspace?
Since 2008, we here at Steegle.com have been delivering intranet development solutions for Google Sites. We have developed Steegle.One intranet system which builds directly to Google Sites for Google Workspace.
As a certified Google Cloud Partner, we specialize in Google Workspace based solutions. Give us a call at US +1 (302) 672 3007 or UK +44 (207) 871 502 or contact us today to view a demo of our intranet solutions, and see how it can help increase employee productivity and save time and money. Click below to learn more about the Steegle.One Intranet solution.