Customer Case Study
Delivering the Future: How SingPost Modernized Internal Communications with Steegle News
Discover how Singapore Post (SingPost) leveraged Steegle News to enhance team communication, simplify workflows, and boost operational efficiency in a fast-paced logistic environment.
Executive Summary
Singapore Post Limited is more than just a postal service. It is a global leader in eCommerce logistics, providing innovative solutions to customers in over 220 countries. With thousands of employees—ranging from corporate strategists in Singapore to logistics experts in Australia and couriers on the street—maintaining a "single source of truth" for company news is a mission-critical task.
About
Singapore Post (SingPost), headquartered in the vibrant hub of Paya Lebar, Singapore, is a leading postal and eCommerce logistics provider and a shining example of industrial evolution. With a legacy dating back to 1858, it has transformed from a national postal service into a technology-driven global enterprise that serves customers in more than 220 destinations across 14 markets worldwide. The group’s mission, "Making Every Delivery Count for People and Planet," drives its workforce of approximately 3,000 employees to provide integrated logistics solutions that connect communities and commerce in a rapidly changing digital economy.
SingPost’s unwavering commitment to innovation is anchored in its strategic digital transformation, highlighted by a multi-year partnership with Google Cloud to utilize AI and cloud computing for supply chain orchestration and operational efficiency. Guided by visionary leadership and a culture of transparency, the district-level focus on urban logistics has earned international recognition for rethinking traditional delivery models through initiatives like the Regional eCommerce Logistics Hub and the ARRIV fourth-party logistics platform. SingPost stands as a beacon of sustainable logistics, blending its rich heritage with a steadfast dedication to environmental stewardship, aiming for net-zero emissions by 2030 in Singapore and globally by 2050.
Challenges
As SingPost transitioned its internal operations to Google Workspace, they adopted Google Sites for their corporate intranet. However, they quickly encountered a common hurdle:
Lack of Native News Engine: Google Sites lacks a built-in "News" or "Blog" engine, making it impossible to provide dynamic, automated content updates.
Information Silos across Units: With multiple business units—Postal, Logistics, and International—SingPost struggled to display relevant news to specific teams without cluttering the homepage.
Persistent Publishing Bottlenecks: Updates required manual page editing, which bogged down the internal communications team with technical formatting instead of focusing on storytelling.
Poor Mobile Engagement for Frontline Staff: With many staff on the move, the news needed to be highly visual and responsive on mobile devices to ensure frontline workers stayed informed.
Manual Archiving Challenges: Without an automated system, older news articles remained on pages indefinitely, leading to an outdated and cluttered user experience.
Difficulty Categorizing Content: The absence of a tagging system meant that users could not easily filter news by department, region, or importance.
The Result: A Connected Global Workforce
By implementing Steegle News, Singapore Post achieved a seamless flow of information across the entire organization.
Increased Engagement: Staff now spend more time on the intranet, drawn by a constantly updating feed of relevant, visual content.
Empowered Departments: Local teams in Australia and other regions can now manage their own news feeds independently, fostering a sense of community within business units.
Operational Efficiency: The time taken to publish an internal announcement was reduced by 60%, as editors no longer need to worry about the layout or design of the Google Site itself.
Key Features Implemented:
Richland School District Two’s implementation of Steegle.One was a model of efficiency and collaboration. Key milestones included:
Needs Assessment: Thoroughly analyzed the district’s requirements to ensure an optimal solution.
Custom Solution Development: Tailored Steegle.One features, including the ticketing extension, to the district’s needs.
Rapid Content Migration: Seamlessly transferred hundreds of pages to the new platform.
Training & Support: Delivered targeted training to ensure all staff could easily adopt the system.
Phased Rollout: Launched the intranet in stages, minimizing disruption and incorporating staff feedback.
Key Facts:
Location: Paya Lebar, Singapore (Operations in 14 Markets)
Industry: Postal & eCommerce Logistics
Size: 3,000 employees, 2,500+ service touchpoints
Challenge: Transforming a legacy postal model to a tech-driven logistics leader while addressing a 40% decline in traditional mail volume.
30% IT Cost Reduction: Achieved by migrating 100% of on-premises IT workloads to Google Cloud.
75% Faster Onboarding: Customer integration time slashed from six weeks to under two weeks using the Boomi iPaaS platform.
AI-Powered Productivity: Implementation of Google Vertex AI and Document AI to automate manual data entry from trade documents.
Zero Trust Security: Enhanced enterprise protection for mobile and global staff via Google’s BeyondCorp Enterprise platform.
Operational Scalability: S$30 million investment in automation at the Regional eCommerce Logistics Hub to expand parcel processing capacity.
Future-Ready Workforce: Launch of the "Future of Work Academy" to equip staff with digital and AI skills for the logistics era.
Solution: Steegle News Gadget
SingPost integrated the Steegle News Gadget into their Google Sites intranet to transform it from a static document repository into a vibrant, living news hub.
Key Features Implemented:
Categorized News Feeds: Using the Steegle tagging system, SingPost created distinct channels for "Global News," "HR Updates," and "Business Unit Highlights."
User-Friendly Submission: Authorized staff from different departments can now submit news articles via a simple Google Form or a dedicated Site page, which automatically populates the news feed.
Rich Media Integration: The ability to include thumbnails, banners, and "Read More" links allowed SingPost to create a professional, "news portal" look and feel that matches their world-class brand.
Embargo and Expiry: Communications teams gained the ability to schedule announcements in advance and set expiry dates for temporary alerts, keeping the intranet clutter-free.
Results and Benefits
The partnership between Richland School District Two and Steegle delivered outstanding results:
30% IT Operational Cost Savings: By migrating 100% of its on-premises IT workloads to Google Cloud and utilizing native Google-based tools like Steegle News, SingPost achieved a significant reduction in operating expenses.
Rapid Intranet Deployment: Following Steegle’s proven implementation framework, the new dynamic news hub was integrated into the Google Sites intranet in a matter of weeks, replacing static legacy systems with minimal downtime.
Streamlined Global Communication: Steegle News automated the delivery of localized updates across Singapore, Australia, and International units, ensuring specific teams received relevant news without cluttering the corporate homepage.
Enhanced Mobile Engagement: The responsive design of the Steegle News Gadget ensures that SingPost’s massive frontline workforce—including couriers and mail sorters—can access critical updates and "Future of Work" academy news on their mobile devices.
Testimonials
Singapore Post’s communications leadership shared their experience with Steegle, highlighting the impact of integrating Steegle News into their digital workplace:
“As we transitioned our global internal communications to Google Workspace, we needed a dynamic way to keep our diverse workforce informed without the complexity of manual site editing. Steegle News was the perfect answer. It allowed us to categorize updates across our different business units—Postal, Logistics, and International—effortlessly. The integration is seamless, and our team can now focus on high-impact storytelling rather than technical formatting. It has truly modernized how we deliver news to our staff.”
Alastair Lee, Manager, Communications, Brand and CSR
Singapore Post
“Engaging a global workforce, especially our frontline staff on the move, requires a solution that is both highly visual and mobile-responsive. Steegle delivered exactly what we needed with their News Gadget. The ability to broadcast urgent updates and departmental highlights through a secure, intuitive interface has significantly boosted our internal engagement rates. Working with the Steegle team was a collaborative and efficient experience; they understood our need for a professional ‘news portal’ look and feel that aligns with our brand’s digital-first strategy.”
Belinda Tan, Corporate Communications Practitioner Director
Singapore Post
Conclusion:
The collaboration between Singapore Post (SingPost) and Steegle exemplifies the transformative power of user-focused technology in modernizing a global logistics enterprise. By deploying the Steegle News Gadget within their Google Workspace environment, SingPost successfully bridged the communication gap between its corporate strategy and its vast frontline workforce.
Through this strategic partnership, SingPost achieved:
30% savings on IT operational costs by leveraging native Google Cloud tools.
Rapid deployment of a dynamic, global news hub in just a matter of weeks.
Streamlined internal communication, breaking down silos across international business units.
Enhanced engagement through a mobile-first platform accessible to all staff, including couriers in the field.
Seamless and secure integration with existing Google Workspace protocols, ensuring data sovereignty.
This case study highlights how tailored technology solutions like Steegle News can empower large-scale enterprises to thrive during complex digital transformations. Singapore Post’s success story underscores the value of combining forward-thinking leadership with the right technological partnership to build a connected, informed, and agile "One Team" workforce.
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