Customer Case Study
Kinship
Google Sites Intranet
“Before our new intranet, onboarding felt disjointed. Now, new team members walk in the door already feeling like part of the Kinship family.”
– Timothy Tang, Director at Kinship
Streamlining Onboarding and Knowledge Sharing with Steegle.One Suite for Google Sites
Kinship, a subsidiary of Mars Petcare, leads a revolution within the pet care industry. Combining a passion for pets with technological innovation, they develop cutting-edge products and services that enhance both pet and pet parent experiences. Driven by a strong community ethos, Kinship strives to make the world a better place for pets and the people who love them, eg the “adopt-a-pet scheme” linking 21,000 pet shelters and homes.
Challenges
Speedy Onboarding in a Fast-Paced Environment: Kinship’s rapid growth demanded a streamlined onboarding process to quickly integrate new hires into their dynamic, technology-led culture. A tech-driven solution was needed to provide a consistent and efficient onboarding experience.
Centralizing Knowledge for a Growing Company: As Kinship expanded and developed new brands and initiatives, managing the flow of company information, policies, and resources became challenging. A technology-based solution could create a centralized knowledge hub, essential for knowledge sharing and collaboration in a scaling organization.
Maintaining Culture in a Hybrid World: With a mix of in-person and remote employees, Kinship needed a way to foster a strong and connected company culture. Technology could play a pivotal role, offering tools for engagement, communication, and a sense of community, bridging the gap between in-office and remote teams.
Robust Data Security: As part of the Mars Petcare family, Kinship was subject to stringent data security standards. Any technology solution had to prioritize data protection, ensuring compliance and maintaining integrity.
Key Facts - Client Success Stories
Client: Kinship (pet care innovation leader)
Industry: Pet Care
Location: California with growing global operations
Challenges: Rapid onboarding, knowledge access, culture building, robust security
Size: 300 Emplyees
Solution: Partnered with Steegle, Tailored Stegele.One intranet implementation with a focus on data custodianship.
Outcome: Streamlined processes, centralized knowledge, enhanced culture, and maintained security standards.
Contact Steegle: Contact Page
Outcome
Kinship collaborated with the Steegle team to create a secure, engaging, and customized Steegle.One intranet solution. Key features incorporated:
Automated Onboarding Workflows: New hires are guided through a structured process with checklists, introductory videos, and essential resources, minimizing onboarding time.
Knowledge Hub: A comprehensive, searchable library for company policies, brand guidelines, marketing assets, and best practices.
Culture Building Features: Employee recognition, pet info sharing, forums for collaboration, fostering a sense of community and belonging.
Enhanced Security: Kinship retains full data custodianship, with Steegle.One implementations designed to work seamlessly within Kinship’s secure domain.
Additional Considerations
Focus on Usability: The intranet is designed for accessibility and ease of use, prioritizing a positive employee experience.
Scalability: The solution allows for seamless growth alongside Kinship’s expanding operations.
Employee Feedback: Kinship actively gathers feedback from employees, ensuring the intranet aligns with staff needs and fosters a sense of ownership.
“Streamlining Onboarding and Knowledge Sharing with a Secure, Dynamic Intranet
“Our partnership with Steegle has been vital to our rapid expansion. Their intranet has transformed onboarding, centralizing our knowledge base, and fostering company culture from day one – all while maintaining the robust security standards demanded by our industry.”
Timothy Tang
Director, Kinship
Disjointed onboarding — new hires didn't feel part of the family from day one
No centralized knowledge hub as brands and initiatives multiplied rapidly
Hybrid team with no digital tools to bridge in-person and remote culture
Mars Petcare subsidiary — stringent data security standards required
Before Steegle.One
Automated onboarding workflows: checklists, introductory videos, resources
Comprehensive searchable knowledge hub for policies, guidelines, brand assets
Pet info sharing, recognition, forums — culture actively built digitally
Timothy Tang: 'vital to rapid expansion' — full data custodianship maintained
After Steegle.One
Kinship’s focus on a secure and powerful intranet solution addresses the challenges that come with rapid growth while nurturing a dynamic company culture. This case study demonstrates how technology, when implemented with security as a top priority, can ensure a consistent, supportive employee experience essential for a company in this fast-paced industry.
Conclusion
Frequently Asked Questions
-
When a company scales quickly, onboarding breaks down first. Kinship — a subsidiary of Mars Petcare leading innovation in the pet care industry — found that their growth demanded a streamlined process to integrate new hires consistently and efficiently. Director Timothy Tang described the pre-intranet experience as disjointed. New team members walked in without a clear path to feeling connected.
-
Automated onboarding workflows with checklists, introductory videos, and essential resources; a comprehensive searchable knowledge hub for policies, brand guidelines, and marketing assets; culture-building features including employee recognition and pet information sharing; and a secure platform that maintained Mars Petcare's stringent data security standards.
-
Culture doesn't maintain itself when teams are split between office and remote. Kinship needed tools that actively bridged that gap — recognition features, community forums, shared information about colleagues and their pets. For a company built around passion for pets and community, these aren't nice-to-haves; they're central to the identity employees sign up for.
-
Kinship retains full data custodianship — the intranet is built to work seamlessly within Kinship's secure Google Workspace domain, with no data leaving the company's own environment. For a company operating under Mars Petcare's stringent data protection standards, that architecture is a compliance requirement.
-
Managing the flow of company information, policies, and resources becomes genuinely difficult as a company creates new brands and initiatives. Steegle.One's centralised knowledge hub means every new brand and initiative has a home — accessible, searchable, and current. As Kinship scales, the intranet scales with it.
-
Yes. If a company like Kinship needs a custom product feedback system, an automated review workflow, a brand asset management tool, or a cross-team project tracker — those can be built inside Google Workspace using AppSheet or Apps Script.
-
Tech companies move fast and generate a lot of internal content quickly. AI tools like Gemini can help employees find policies, guidelines, and resources almost instantly — but only when that content is well-organised and trustworthy. Steegle.One's centralised knowledge hub provides that clean, structured foundation.
Other distributed & fast-growing teams using Steegle.One
Many more distributed and fast-growing teams use Steegle.One — these are the clients who've shared their story.
Beyond Meat
Food manufacturing — 1,200 global users, North America, Europe, Asia
Metz Culinary Management
Multi-site hospitality & facilities management — 15,000 staff, 300+ sites
Blue Zoo Animation Studio
Creative animation studio — IP-sensitive, 200+ staff, Happeo replacement
Other multinational organisations using Steegle.One
Many more multinational organisations use Steegle.One — these are the clients who've shared their story.
Beyond Meat
Food manufacturing — 1,200 global users, North America, Europe, Asia
Grupo Nutresa
Multinational food conglomerate — 14 countries, 50,000+ users
Frette
Luxury linen & retail — global workforce, 500 staff, 3 years running
Explore the Hospitality Intranet hub →
Food hospitality intranets on Google Workspace
Contact Us
Looking for an intranet solution for Google Workspace?
Since 2008, we here at Steegle.com have been delivering intranet development solutions for Google Sites. We have developed Steegle.One intranet system which builds directly to Google Sites for Google Workspace.
As a certified Google Cloud Partner, we specialize in Google Workspace based solutions. Give us a call at US +1 (302) 672 3007 or UK +44 (207) 871 502 or contact us today to view a demo of our intranet solutions, and see how it can help increase employee productivity and save time and money. Click below to learn more about the Steegle.One Intranet solution.